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Jobseekers are attracted to organisations that support good causes

Apr 24, 2017

Companies with records of supporting good causes are more popular with job candidates according to new research.

When it comes to attracting new talent, companies which support worthy causes have a distinct advantage over those which do not.

For one in four Britons are more inclined to apply for jobs with firms with a track record of helping charities, according to new research released yesterday.

This comes on what recruitment firms say is the biggest day of the year in terms of people looking to move jobs – dubbed ‘Massive Monday.’

A new opinion poll commissioned by Charities Aid Foundation (CAF) reveals that 26 per cent agreed that, when applying for a new job, they would be more inclined to work for an employer with a good track record of supporting charities and good causes.

Those at the start of their career are the most likely to be influenced by this.

Almost half (47 per cent) of 16-24-year-olds cite the charitable activity of an organisation as a factor in choosing whether they would want to work for them.

The survey of more than 1,000 Britons, conducted by YouGov last month, indicates that altruistic companies are at an advantage when it comes to recruiting people.

Four in ten (39 per cent) believe that businesses and organisations that support good causes are better employers.

And almost half (45 per cent) think that supporting charities and good causes helps improve morale in the workplace.

Companies that allow staff to take time off to do voluntary work are seen in a good light, with almost half of people surveyed (45 per cent) seeing it as something employers should offer.

Commenting on the findings, Susan Pinkney, head of research, CAF, said: “There are many good reasons for companies to be active and vocal in their support of good causes – not least the valuable contribution they can make to tackling social issues and making the world a better place.

In the competitive world of recruitment, it can also give firms a real advantage in attracting new talent while retaining existing staff.”

And Katherine Garrett, senior community investment manager, Chartered Institute for Personnel and Development, said: “These survey results chime with what we know about organisations who support charities via employer supported volunteering programmes. As well as providing development opportunities for those employees who take part in volunteering, it also improves the brand and reputation of the organisation with the wider public, including potential future employees.”

Kate Shoesmith, head of policy, Recruitment & Employment Confederation, said: "Our data shows a quarter of businesses plan to increase staff numbers in the coming months. With the UK’s low unemployment rate, many people looking for jobs will find a wealth of options in front of them.

 "Good recruiters know the importance of matching employers and candidates who have similar values. People are looking for much more than a pay package now and company culture is so important."

Source: Training Journal